Lansinoh HPA Lanolin is the safest, purest nipple cream and completely hypoallergenic. It has been specially developed to help soothe and protect sore, cracked nipples in breastfeeding mothers. Lanolin is the world's purest Lanolin Nipple Cream. No additives, preservatives or chemicals. No taste, colour or smell - the most acceptable nipple cream for your breastfed baby.